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glitteryvI'm old enough to remember two three distinct points of Calvin Klein (as in the brand itself) being uber-popular: in the 80s when they dropped the Obsession perfume and in the early 90s when they had Kate Moss as one of their main models. Oh, and how CK Be was one of THE main perfumes of the 90s with its branding of being an unisex fragrance as a huge selling point.
Aesthetically, it's been a label whose clothing has never been interesting to me. Even back when CK himself was the head designer. It's lots of clean lines and (almost extreme) minimalism that I've never found exciting.
However, something abt all of that simplicity not only appeals to Jungkook, but also works really well with his aesthtic. He does tend to wear 90% black, loose and/or sporty clothing, and lots of jeans.
One of his first campaigns was this 2023 one which remains my fave. He's v. much WHAT IS GENDER (from the vibes to the haircut to that difficult-to-explain quality that's uniquely Jeon Jungkook's.)
Then, last December, there was this new campaign that I also like a ton (and it's the one that inspired me to do this post!). One of the things I dig is how well it represents current, post-military enlistment!Jungkook: he's an adult who loves riding bikes but also the fluidity of dancing. The song choice get an A+ for good nostalgia vibes. Oh, and all the reds and blacks...
And, ofc, one of the most interesssssssssssssting things abt both of these ads is that everyone decided Jungkook's TIDDIES were an important element of the marketing. J'approve! >:)
P.S.: CK dropped a new campaign featuring Jungkook dancing in a record store. Oh, and Rosie Perez is the store owner? Despite finding it cute, I didn't think it fit with the previous two ads, so I didn't include it.
Aesthetically, it's been a label whose clothing has never been interesting to me. Even back when CK himself was the head designer. It's lots of clean lines and (almost extreme) minimalism that I've never found exciting.
However, something abt all of that simplicity not only appeals to Jungkook, but also works really well with his aesthtic. He does tend to wear 90% black, loose and/or sporty clothing, and lots of jeans.
One of his first campaigns was this 2023 one which remains my fave. He's v. much WHAT IS GENDER (from the vibes to the haircut to that difficult-to-explain quality that's uniquely Jeon Jungkook's.)
Then, last December, there was this new campaign that I also like a ton (and it's the one that inspired me to do this post!). One of the things I dig is how well it represents current, post-military enlistment!Jungkook: he's an adult who loves riding bikes but also the fluidity of dancing. The song choice get an A+ for good nostalgia vibes. Oh, and all the reds and blacks...
And, ofc, one of the most interesssssssssssssting things abt both of these ads is that everyone decided Jungkook's TIDDIES were an important element of the marketing. J'approve! >:)
P.S.: CK dropped a new campaign featuring Jungkook dancing in a record store. Oh, and Rosie Perez is the store owner? Despite finding it cute, I didn't think it fit with the previous two ads, so I didn't include it.
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Date: 2026-06-06 06:15 pm (UTC)