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Underskin is MY kind of beauty channel: in that they (I don't know what kind of pronouns the person running it uses, so I'm defaulting to "they") look at the creativity, business, and popularity angles. Everything is well-reseached, so even if the titles might be a tad clickbait-y, there's v. little (if any) room for weird/doubtful claims.
They've got videos on a lot of brands (from Fenty to Max Factor, r.e.m beauty, and more.) Here are some of my faves:
This is one is super fascinating to me. Particularly cuz I was a teenager when The Body Shop was considered a good-to-upscale indication at USA malls. In addition to that was the marketing (appealing to cruelty-free and environmentally-centered products at a time where such labels were only a few years from total hippie-dom.) In any case, I love how deep of a look Underskin takes into the implosion of this once super popular brand.
I do consider this video part 1 of why Pat McGrath as a brand has fallen out of favor within the beauty product world. Personally, I've liked some of their earlier products, but (v. mild spoiler for the video essay) I do agree with Underskin in that there's been a v. sad/unfortunate decline on the launches.
One thing I appreciate is how the video focuses on the brand itself and NOT Pat McGrath herself. She remains a v. talented MUA.
And this is what I consider part 2. As the theme has to do with the Louis Vuitton x Pat McGrath collabo (launched back in late August this year. A controversial line that included $160 lipsticks. And there's the (alleged) shared PR packaging which FUCKING YIKES.
I don't want to end this post on a downer/ragebait-y note, so I'm posting abt this cosmetic brand instead. It's also interesting in seeing a brand bounce back after a rather ho-hum, sort-of-plateau moment.
They've got videos on a lot of brands (from Fenty to Max Factor, r.e.m beauty, and more.) Here are some of my faves:
This is one is super fascinating to me. Particularly cuz I was a teenager when The Body Shop was considered a good-to-upscale indication at USA malls. In addition to that was the marketing (appealing to cruelty-free and environmentally-centered products at a time where such labels were only a few years from total hippie-dom.) In any case, I love how deep of a look Underskin takes into the implosion of this once super popular brand.
I do consider this video part 1 of why Pat McGrath as a brand has fallen out of favor within the beauty product world. Personally, I've liked some of their earlier products, but (v. mild spoiler for the video essay) I do agree with Underskin in that there's been a v. sad/unfortunate decline on the launches.
One thing I appreciate is how the video focuses on the brand itself and NOT Pat McGrath herself. She remains a v. talented MUA.
And this is what I consider part 2. As the theme has to do with the Louis Vuitton x Pat McGrath collabo (launched back in late August this year. A controversial line that included $160 lipsticks. And there's the (alleged) shared PR packaging which FUCKING YIKES.
I don't want to end this post on a downer/ragebait-y note, so I'm posting abt this cosmetic brand instead. It's also interesting in seeing a brand bounce back after a rather ho-hum, sort-of-plateau moment.
